Oscar Paul Medina tasked us with creating a personal identity focusing on transforming leaders through impactful and conscious counseling.
Targeted to a Latinx audience, but not limited to or defined by it; we created an identity that feels refined, balanced, and trustworthy. Much like Oscar himself. By the use of a copper accent, strategic photography selection, and elegant font pairing we were able to convey a grounded almost holistic visual identity that we're very proud of.