Dogelthy is a brand that enhances dog health and well-being through natural dietary supplements. Their products are meticulously crafted from natural ingredientes, aiming to improve the quality of pets' lives. I developed a concept inspired by emotional bonds with consumers and fostering a "pet parent" community. Thus, the logo embodies dogs' playfulness, exuding accessibility and vibrancy. The color palette features lively, contrasting shades for an animated feel, complemented by linear illustrations progressing into patterns that graphically represent the joyful behavior of a dog, which often tends to be chaotic and amusing.