Bridge is a new business accelerator created by the transnational company Essity.

For Bridge, I had to create a corporate but modern identity that took inspiration from the power behind "acceleration". The identity needed to feel professional but young and very dynamic.

This identity was particularly fun because I was tasked with taking inspiration from the mantis shrimp, which is known for having one of the fastest punches in the animal kingdom. I used the colorful animal to create a gradient palette that plays on the textures behind growth.