Apogee is a new luxury brand based in the US that specializes in high-quality laundry products by offering a pristine brand experience and meticulously curated scents that will set it apart in the market.

Apogee takes inspiration in the storytelling behind the ritual of laundry. I created an identity that feels luxurious and can tell different stories, much like scent does. To do so, I used a toned down color palette and a set of different illustrations that focus not on the scent, but on the memory behind it.

Apogée: Fragrances Crafted to Perfection.